The importance of a brand having a social media presence has always been known, especially in a digital world. But blogging? Typically associated with content creators and influencers, blogging is also extremely beneficial to small businesses.
Whether you’ve been debating on starting a blog for your business for months, or have never thought of the idea, it’s not too late! Blogging is one of the most effective ways to build brand awareness while also providing your audience with the tools and resources they’re looking for.
Why It’s Important to Have an On-Site Blog for Your Business
A Boost to Your SEO
Search engines want to see new, fresh content added to a website on a consistent basis. With an on-site blog, you are able to further highlight and target the keywords and services you want to rank for while giving search engines fresh content to crawl. And who doesn’t want the opportunity to increase your organic exposure?
Actively posting to your blog also shows search engines that your website is actively updated and should be checked frequently, just another plus to publishing content on a regular basis. Once you publish a new blog post, don’t stop there! Share your new content on social media and in your email marketing. This will help your target audience find your content, drive traffic back to your site, and helps facilitate your content being shared on social media.
Helps Connect Users Audience to Your Brand
Brand awareness is a very important element to your marketing strategy. When people feel connected to your brand and the work you do, they are more likely to utilize your services and products long-term and refer other people to your business.
Blogging also gives you the opportunity to share the personal side of your business. Forget your homepage copy, forget your service pages. Your on-site blog is where you can let your personality shine through, share brand messaging, and further engage your visitors.
Creates Opportunities for Sharing
How many times have you sat down to create your social media content calendar and had zero ideas for what to share? Having an on-site blog automatically gives you content to share on your social media channels, as well as provides content for your target audience and other users to share on their social media channels.
Establishes Your Business as an Expert
No matter how small or how new your business is, having an on-site blog is a great way to establish your business as an industry expert. By providing valuable content based on your knowledge and experience on an ongoing basis, you establish your business as an industry expert and become the “go-to” as a tool in your industry.
Once a blog post is published and optimized properly, it will continue to drive traffic to your website and generate leads, months and even years after it was originally published. Blog content can also be updated with new, fresh content and republished as it becomes out of date so that users are consistently provided with accurate and up-to-date information.