As a creative business owner and blogger, social media is most likely one of the biggest areas of your business. From showcasing your portfolio, giving your followers an inside look at projects you’re working on, and giving tips, to finding clients and building a community, social media is one of the best places to drive traffic back to your site and creating brand awareness.
While creating content is an integral part of your job, sometimes it can be hard to actually sit down and create the content you want to share on social media. This is especially true if you work on creating content for your own clients and this is a struggle I even face!
Struggling to create content for your business? I’m here to help!
Before you get started creating content for your business, I want you to think about the types of content you want to be sharing.
Creating Content Pillars
Creating content pillars for my business has been game-changing and if you haven’t created them for your business yet, you’re really missing out!
When it comes to content pillars think about the main “buckets” your content will fit into. I recommend coming up with 3-5 of these to help give you variation in the types of content you’re pushing out.
When coming up with your content pillars, ask yourself the following questions:
- What content is going to be most useful for your ideal client/audience?
- What content are you already sharing that is resonating with your audience?
- What types of content do you enjoy creating?
Still stuck on your content pillars? Here are mine!
1. Business Promotion: These posts are promoting my business and the services I offer. I also like to use this category to educate my followers on what exactly I do and how I can help them.
2. Behind The Scenes: These posts highlight tasks and projects that I’m working on for my business and my clients.
3. Community: These posts highlight all of the awesome things that my clients are working on, other businesses that run parallel to mine and can further support my clients, and other great resources/tips I found around the Internet.
4. Personal/About The Team: These posts introduce myself so that my followers and potential clients can get to know me better and tap into the personal roadblocks that I’m facing.
5. Tips + Resources: Social media is a great place to share my knowledge so these posts share my social media, SEO, digital marketing, and other business tips. These posts also promote FREE resources I offer!
6. Miscellaneous: While this pillar doesn’t highlight any specific type of content, it does give me a little wiggle room if I want to share more lifestyle/humor posts.
Once you have your content pillars in place, it’s time to start creating the content you’re going to share!
Tips for Creating Social Media Content for Your Business
Ready to start creating the content you’re going to share on social media? Here are my best tips!
1. Time Block. Don’t force yourself to create social media content for your business. Instead, find the times that you’re most productive and in your most creative moods, and block out time during those periods to create your content. You’ll be amazed at how much content you’ll actually be able to create during these periods, even if you only allow yourself 20-30 minutes.
For me, I find that keeping a running social media calendar broken up by my content pillars and adding to it whenever I have random thoughts works best for me, and then I sit down once a week (or every other week!) to finalize my ideas, copy, images, and get it scheduled out for the next few weeks.
2. Get personal. Introduce yourself, your business, and how you help people. What sets you apart? Who do you serve? Why should people work with you? Think about how your audience can connect to you and your business.
3. Experiment with Your Content. While some types of content work for some people and businesses, they’re not always going to for you. If you start sharing content that doesn’t seem to be resonating with your audience (keep an eye on your post analytics!), don’t be afraid to switch it up and try something else! It might take a lot of trial and error, but once you figure out what types of content work for you AND your audience, it’ll be smooth sailing!
4. When In Doubt, Ask Your Audience. Are you really stuck on what kind of content to create for social media? Like, stuck, stuck? Go back to your audience and ask what they want to see! This is such a great trick to not only come up with content to share but also come up with content that you know your audience will love.
I love doing this on Instagram Stories with a question box! It’s also fun to share the responses you get to your Stories (more content to share!) and add little snippets of text with a little brainstorming. If you have swipe-up capabilities, you can also share the responses you get and if it’s content you’ve already created, you can do a link button to said piece of content!
5. Have Fun with It. Social media is meant to be a fun, entertaining platform and it’s just an extra bonus that it’s a great way to promote your business, engage with other creatives, and find clients. Play around with the different features, give Instagram Reels and Guides a try, and don’t get too stressed out about it.