As a content creator or brand, you’re probably already juggling multiple platforms—Instagram, your blog, YouTube, TikTok, and maybe even Pinterest. And if you’re like most creators, you’ve probably felt the pressure to constantly create fresh content. But here’s the thing: you don’t need to reinvent the wheel every time you post. In fact, one of the most efficient ways to maximize your content’s reach and save yourself time is by repurposing it across platforms.
Repurposing content means taking one piece of content and reshaping it to fit different formats or audiences. This isn’t about simply reposting the same thing everywhere; it’s about optimizing your content for the platform you’re sharing it on and ensuring it gets in front of as many people as possible. Sounds good, right?
In this guide, we’ll walk you through exactly how to repurpose your content effectively and efficiently—so you can work smarter, not harder.
Why Repurposing Content Is a Game-Changer
Repurposing content doesn’t just save you time—it helps you get more mileage out of the hard work you’ve already put into creating great content. Here are a few reasons why repurposing should be a staple in your strategy:
- Maximizes reach – Each platform has its own audience. Repurposing content ensures that you’re reaching people who may not follow you across multiple platforms.
- Improves engagement – By sharing your content in different formats, you increase the chances of your audience engaging with it in the way they prefer—whether it’s reading a blog post, watching a video, or scrolling through an Instagram carousel.
- Boosts SEO – Repurposing your content on platforms like your blog or YouTube can boost your SEO ranking, helping more people find your content.
- Saves time – Instead of spending hours creating new content, you’re recycling and reshaping what’s already working for you.
1. Start with Evergreen Content
When repurposing content, start with evergreen pieces. These are posts that are relevant and useful for an extended period—like tips, tutorials, and how-tos. Evergreen content stays valuable, so it’s perfect for repurposing multiple times throughout the year.
For example, if you’ve written a blog post on “5 Easy Ways to Style Jeans,” you can repurpose that post across different platforms without worrying about it feeling outdated. Evergreen content is the gift that keeps on giving!
2. Turn Blog Posts into Social Media Gold
Blog posts are a treasure trove of content that can be repurposed across your social media channels. Here’s how you can break them down:
- Instagram Carousels – Break down the key points of your blog post into individual slides for an engaging carousel. You can add visuals, quick tips, or quotes to make it even more shareable.
- Instagram Reels/TikTok – Create a short, snappy video summarizing your blog post’s main points. Use trending music or sounds to catch your audience’s attention and encourage engagement.
- Threads – Take snippets or quotes from your blog and turn them into bite-sized posts. Threads work well for this, allowing you to dive deeper into your blog post’s main topics in a condensed format.
3. Repurpose Videos into Short Clips
If you’re creating long-form video content (think YouTube videos, webinars, or even Facebook Lives), don’t let that content go to waste. Repurpose it into shorter clips that can be shared across platforms.
- YouTube to Instagram Reels/TikTok – Take a standout moment from your YouTube video, like a funny moment or key takeaway, and edit it down into a bite-sized Reel or TikTok. Add a call-to-action (CTA) like “Head to my YouTube for the full video!”
- Snippets for Stories – Share clips from your longer videos on Instagram or Facebook Stories, and make sure to add captions for those watching without sound. This is a great way to engage followers with your content in a more casual setting.
4. Transform Graphics into Social Media Posts
Visual content like infographics, blog images, and charts can easily be repurposed into multiple forms:
- Pinterest Pins – If you’ve created a blog post with great visuals or infographics, turn them into shareable Pinterest pins. This is one of the best ways to extend the life of your content because Pinterest is a search engine that can keep driving traffic to your blog for months or even years.
- Social Media Posts – Take the key takeaways from your graphic and turn them into an eye-catching post for Instagram or Facebook. Bonus points for using brand colors and fonts to maintain a consistent look across all platforms.
5. Leverage Your Blog for Email Newsletters
Your blog posts are perfect for email marketing! You can repurpose them into engaging email newsletters that offer value to your subscribers. For example, if you wrote a blog post about the latest fashion trends, your email newsletter could be a “Top Trends This Season” round-up with a link back to your full post.
Email content doesn’t always have to be brand new—it can often be a great way to re-share your best blog content. You can also repurpose it into different email series based on themes or topics, keeping your content fresh in your subscribers’ inbox.
Get 50% off your first year of Flodesk!
6. Share Behind-the-Scenes and Personal Content
Personal content, like behind-the-scenes photos or updates on your journey, is always great to repurpose across social media. Use these moments to humanize your brand and connect with your audience on a deeper level.
- Instagram Stories – Post real-time updates or behind-the-scenes content as Stories. You can repurpose them for highlights to create an ongoing narrative for your audience to follow.
- Blog Updates – Share personal stories or lessons you’ve learned in your blogging journey as a separate blog post. This can build trust and offer value in an authentic way.
7. Reuse User-Generated Content (UGC)
If your audience is creating content related to your brand, don’t be afraid to repurpose it! User-generated content can be one of the most powerful forms of social proof, and it helps build community.
- Instagram Reposts – If someone tags you in a post or shares their thoughts about your blog or products, repost it to your feed or Stories. Always ask for permission first!
- Blog Features – Highlight user-generated content in your blog posts. This not only makes your audience feel valued but also provides fresh content without having to start from scratch.
8. Repurpose Your Content with Purpose
When repurposing content, always keep your purpose in mind. Each platform has its own audience, so adapt your content to fit the platform you’re sharing it on. You don’t want to post the same thing everywhere—think about how to tailor it in a way that provides value for each audience.
For instance, your Instagram followers might appreciate more personal, behind-the-scenes content, while your LinkedIn followers could be looking for more professional insights. Repurposing isn’t about copying and pasting—it’s about reshaping your content to align with what your followers need and expect.
Repurposing content is the key to staying efficient and maintaining a consistent presence online. By reshaping your content to fit different platforms, you not only save time but also increase your chances of reaching a wider audience and building a stronger brand.
The next time you create a blog post, record a video, or share an image, think about how you can repurpose it across your platforms. Your audience will thank you, and so will your schedule!
Need help with content creation? Get in touch to learn more about our packages!
