A lot goes into marketing your business and the products/services you offer. From your own personal website to email marketing, social media, and traditional ads, there are so many different avenues to take when it comes to marketing, and incorporating all of these into your marketing strategy is going to give you the best ROI. And while it’s easy to say you’re going to do these things but more often than not they get pushed to the backburner because things just get too busy.
In a social media-driven world, so many of us rely on social media platforms we don’t own to market our businesses (take Instagram for example), but what happens if it goes down? How do we plan for a platform blackout? When there’s a platform-wide blackout, it’s a reminder to all of us how important it is to have a holistic marketing strategy and today we’re going to dive into exactly how to diversify your marketing outside of Instagram so you can continue to reach your audience and broaden your reach.
How to Diversify Your Marketing Outside of Instagram
Start an Email List
It’s no secret that you don’t own your Instagram followers. It’s something anyone and everyone will tell you which begs the question of what do I own? Enter your email list. Your email list is the one thing you truly own (in addition to your website) and it is one of the biggest opportunities for growing your audience. Whether you have an email list but it’s plateaued or you’re looking to start one, you want to start off with the basics.
- Make sure your email list is easy to opt in to. Have multiple sign-up options throughout your website and link to your sign-up form on your Instagram landing page.
- Create an incentive to drive sign-ups. Depending on your industry and what your business is, this incentive can vary. If you sell physical products, create a promo code incentive. If you’re a service-based business, offer a free resource. If you’re a content creator, create a freebie that is relevant to your niche and what you offer your audience.
Invest Time into Pinterest
While we all talk about Pinterest as though it is a social media platform, it’s actually a search engine and it’s one you can drive a lot of traffic to your website from. By posting your own content to the platform, creating Idea Pins, and pinning other brand-aligned content in addition to optimizing your profile and the content you share, you can easily triple the amount of traffic to your website. Depending on the industry you’re in, you can treat Pinterest as your portfolio, a way to share tips and tricks, and so much more.
Just like other platforms, you’ll see better results by investing time and effort into the platform. Keep working at showcasing your brand and providing resources to your target audience and you’ll start to see your numbers increase. And don’t forget to claim your site!
Utilize Your Google Profile
When it comes to your Google profile, the type of business and where you’re located does not matter. What does matter is just having a profile created that has accurate and up-to-date information so that in case Instagram goes down, people are able to find your business and get the information they need. This is also super helpful if you have a brick-and-mortar location!
Create High-Quality On-Site Content
The content on your website is so, so important, especially when you want to turn website visits into leads. Once you have rock-solid copy throughout the main pages of your website that share exactly who you are, what you do, and who you help, it’s time to set up a blog! Having an on-site blog is one of the best things you can do for your business. It’s a way to market to your target audience, share helpful (and free!) resources, and a place to continuously share high-quality content that you can then funnel through to the other platforms you utilize to market your business. Consistently sharing high-quality content on your website will also give your SEO a boost!
Ready to stop putting all of your eggs in one basket with your marketing strategy? Contact our team today to learn more about how we can help!
